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Impact of Artificial Intelligence (AI) on Search Engine Optimization (SEO)

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Artificial Intelligence is no longer limited to science fiction and has progressed well beyond the capabilities of conversational AI such as Alexa and Siri. Indeed, AI tools are now at the cutting edge of every digital business, including, of course, SEO. But aren't these AIs gradually replacing you as an SEO Specialist? Many in the profession are beginning to feel threatened as they have been trained to analyze large volumes of data on a scale and level of precision that humans simply cannot reach. As an SEO Specialist, you should never consider AI tools to be a threat. Instead, think of them as effective ways to assist you improve your game in this area. What is Artificial Intelligence? Artificial intelligence, in general, is the discipline of programming computer systems to make intelligent judgments based on context rather than direct input. It is critical to remember that AI systems always follow the rules that have been set for them. Consider a computer playing chess; it may...